Background: Brown to Tan

The reflect color of the G series is yellow. With one reflect color that is warm, this tells us the G series is WARM WARM WARM in its deposit. But think of it this way, yellow is pale, light, not an overly intense color. The series imparts soft golden tones onto the hair, so again, you don’t have to worry about it overly depositing because the deposit as a whole is so delicate and light.

IMPORTANT THINGS TO KNOW:

So let's start by breaking down the NW series. Then I will dive into why it is a beautiful addition to a winter blonde or more neutral blonde formula.

Violet is the primary deposit in the reflect, gold is the secondary. Have you ever used the VG series thinking it would be warmer and found it to be more violet than you expected? That is because the VIOLET is the primary depositing color AKA the STRONGEST depositing color. The secondary, GOLD has the job of controlling as much as it can of the violet from not being too strong. Now, this doesn’t mean you can just ball out on VG and use it without Clear or without considering

This series has a blue/violet reflect. The N series is double COOL in its deposit. As discussed earlier in this book, the misconception is that the N series is the true natural in Shades EQ, when in fact it is the NB series that is the TRUE NATURAL. The N series as a whole deposits cool and very sheer. So if you have ever used just a straight N series on a clients roots and felt like it didn’t really do anything, that is because there is no warmth in the N series.

This series has a brown/tan background with a blue/green reflect. I have found the M or MATTE series to be the least translucent out of all the series in Shades EQ, hence why it is called Matte. Prior to the M series, there were no series in Shades EQ that were 100% cool in their deposits and not hollow in their deposits if used as a stand-alone formula on zone 1. The M series has solved this problem and provides a non-hollow deposit. While it is still translucent because it

AG series is ALL ABOUT producing a “Greige” tone. So grey + beige = smokey beige, in other words, smokey champagne.

BACKGROUND IS BLACK TO GRAY

The T series is 100% cool in its reflect. Here is another important fact to note about the T series: Its reflect color is Silver/Blue. So if the blue had been the PRIMARY depositing color in the reflect, I would have to be worried that on my client with porous hair that it would be DARKER in its deposit. But because SILVER is the primary and silver is lighter by nature, I don’t have to stress about it being darker. But what I DO need to keep in mind is that it is 100% cool in

Background color is Black to Gray and the Reflect color is BLUE. That’s right, the B series only has one reflect color and so it has no secondary color in the reflect to control the amount of blue deposited onto the hair.

This series is ultra-cool in its deposit. Its background color is Black to Gray and its reflect is Blue/Pearl. With Blue being the primary depositing tone in the reflect, this tells us that the ABN series is first and foremost blue in its hue than it is pearl. The pearl aspect of the ABN series, which is the secondary depositing tone, is what contributes to the ultra-cool. Still confused?

The background family of the VB series is Black to Gray. The reflect color of the VB series is Blue/Violet. We now know from reading about reflects, with blue as the primary depositing color, that the series is darker in how it deposits. Earlier in this book we discussed “supporting characters” and “main characters” in our formulas. I view the VB series as a “supporting character” in most formulas. You only need a very small amount to add an ultra cool blast, or hint of a smo

BACKGROUND FAMILY IS BLACK TO GRAY : Reminder that this tells us that the NA series and any other series in this background family are naturally metallic in their deposit.

BACKGROUND FAMILY: