Lets deep dive into the Blonde IQ range to help you to better understand when you should reach for each of these. Especially gaining a deeper understanding of which developers to use and WHY. Inconsistent lift is probably the number 1 issue stylists face with lighteners. This is why Blonde IQ works so well because ALL of the lighteners in the range offer great consistancy which therefore helps with better saturation and then lift. If you have any questions make sure to commen

Honey Copper (HC) lives on the Shades EQ Chart between WG and C. Lets discuss the purposeful placement of this living between these two families.

The first question i'm sure is "Do you eventually hit a glass ceiling with hourly?". The simple answer... is not so simple actually.

This sectioning has saved my life time & time again. A versitile sectioning for any parting. So if your client is a side parter the only difference is that your front triangle will be slightly off center.

Taking a client from dark to light can be difficult not only because of the level... but sometimes because of the hair texture itself. Have you ever had a client who had individually VERY thick strands of hair that almost made it impossible to properly saturate? Almost like a slippery texture to it? Lets map out my approach to taking this client from dark to a balanced sandy blonde All photos are at the bottom of this page to reference. Product choices.... in the foils for th

Ratios:

Background: The foundation of the color

WHY SHADES ALK AND WHY NOW?

Press Play and Learn! Comment your questions and thoughts in the comments below!

Check out this corrective color tutorial. Press play and learn! For this transformation we used a variety of different color lines within the Redken family however there is VERY important know-how knowledge in here that will help you when utilizing Shades ALK for gray coverage/blending. Especially for those clients who are minimally gray, don't want to see the gray, but don't necessarily want permanent color on their head. Formulas Used: Shades ALK: 6N + 5NCh + 7NCh + 10 volu

Check out this soft copper creation! This is the direction color is moving in year, with soft hues, loud without being vibrant tones, and dimension that feels effortless. Shades EQ Formula: Fill: Yellow Kicker (.25 oz) + 09GRo (1 oz) + Clear (1 oz) Zone 1: 07NB + 07C + 07N Zones 2/3: 08C + 07GRo + 08WG + Clear all equal parts

Press Play to Learn! Read below the video for more info... comment your questions below! Formula: Shades ALK 6CB + 7N Both live in the Brown to Tan background therefore telling us they both have a more natural foundation. Ratios were 6CB (.25 oz) + 7N(1 oz) at a 1:1.5 ration ith 10 volume developer. This was our interior formula. For the hairline both front and back 6CB + 8N at the same mixing ratios of CB to N. Lowlight formula: 6CB(.25 oz) + 8N(1 oz) Shades EQ Gloss in bet

Press Play to Learn! Read below the video for more info... comment your questions below! Formula: 7C + 7N + 10 Volume (Equal Parts) My recommendation and what I would change: I would next time use NB within the formula. In the video I suggest 7C (.5 oz) + 7N ( slightly over .5 oz) + 7NB(.25 oz) The suggestion comes with the "why" moment of adding NB as a foundational tone that with help to control the C from being too intensified. You can also add in ALK Clear to dilute the

Press Play to Learn! Read below the video for more info... comment your questions below!

Press Play to Learn! Read below the video for more info... comment your questions below!

Here is the toner formula: 07M + 06N Equal Parts: Zone 1 09V + 09G + 010N + Clear: Equal Parts: Zones 2/3 ALL ARE SHADES EQ GLOSS For the Tip Outs in the back: Color Gel Oils Clear + 30 volume For the Tip Outs in the front: Blonde IQ + 20 volume + Acidic Bonding Concentrate Conditioner For the foils: Blonde IQ + 20 volume + Acidic Bonding Concentrate Conditioner

My main rules: I generally begin the application in the sideburn area. I tend to do around 2-3 back-to-back foils in this area because it will create a "multiple moneypiece"... What do I mean by this? Well, have you ever skipped doing any back-to-back foils throughout the head and your client felt as if when their hair was up in the ponytail that they had disconnection? In our world that is called "The Black Hole". When we are creating a flawless hairline we need to have flui

Our formula was: 07 NCh (.5 oz) 07G (.5 oz) 08WG (.25 oz) 09AA (.125 oz) ... (this was our fill formula) 06G + 06NCh Equal parts for our zone 1 07G + 08GG Equal parts for our zones 2/3 Have questions? Comment in the "comments" below! Press Play and Learn! Type in the comments what is something that you will apply to a client now that you have watched this? COMMENT BELOW :)

In this tutorial you will see how to take on a side bang. This is an ideal style for someone looking to add longer layers around their face. With the return of noticeable layering this is the perfect fringe to add into an already layered haircut.

Check out this full tutorial! Learn the art and pattern of adding dimension on top of a gray coverage touch up.