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SHADES EQ CORE PRINCIPLES
SHADES EQ SERIES
SIMPLIFIED FORMULATION: REDS
SIMPLIFIED FORMULATION: BRUNETTES
SIMPLIFIED FORMULATION: BLONDES
PERMANENT COLORS & LIGHTENERS
BUSINESS BEHIND THE CHAIR
TUTORIALS

Understanding the 3 Toning Intentions....

Understanding the 3 Toning Intentions....

Understanding the 3 Toning Intentions....

© 2025 Adrienne Dara Hair Education

Understanding Reflect Colors in Shades EQ....

Understanding Reflect Colors in Shades EQ....

Understanding Reflect Colors in Shades EQ....

© 2025 Adrienne Dara Hair Education

Enhancing Gray....

Enhancing Gray....

Enhancing Gray....

© 2025 Adrienne Dara Hair Education

Taking a Blonde to a More Natural Look....

Taking a Blonde to a More Natural Look....

Taking a Blonde to a More Natural Look....

© 2025 Adrienne Dara Hair Education

Redken Color Gel Oils....

Redken Color Gel Oils....

Redken Color Gel Oils....

© 2025 Adrienne Dara Hair Education

Gray Coverage on a Brunette....

Gray Coverage on a Brunette....

Gray Coverage on a Brunette....

© 2025 Adrienne Dara Hair Education

The Perfect Brunette....

The Perfect Brunette....

The Perfect Brunette....

© 2025 Adrienne Dara Hair Education

Exploring Warmth with Shades EQ....

Exploring Warmth with Shades EQ....

Exploring Warmth with Shades EQ....

© 2025 Adrienne Dara Hair Education

Understanding Mixing Ratios...

Understanding Mixing Ratios...

Understanding Mixing Ratios...

© 2025 Adrienne Dara Hair Education

Don't Sleep on NW...

Don't Sleep on NW...

Don't Sleep on NW...

© 2025 Adrienne Dara Hair Education

Taking a Platinum Blonde to a Lived-In Look ...

Taking a Platinum Blonde to a Lived-In Look ...

Taking a Platinum Blonde to a Lived-In Look ...

© 2025 Adrienne Dara Hair Education

Tip Out Product Choices & Why...

Tip Out Product Choices & Why...

Tip Out Product Choices & Why...

© 2025 Adrienne Dara Hair Education

Haircut Consult: Here's why this looks like 2 haircuts...

Haircut Consult: Here's why this looks like 2 haircuts...

Haircut Consult: Here's why this looks like 2 haircuts...

© 2025 Adrienne Dara Hair Education

Lowlight Tip Outs Technique ...

Lowlight Tip Outs Technique ...

Lowlight Tip Outs Technique ...

Creating a lived in bronde the key is 50/50 balance because then she’s a blonde, not a bronde. How do you achieve balance but eliminate...

A Great Way to View Formula Ratios ...

A Great Way to View Formula Ratios ...

A Great Way to View Formula Ratios ...

© 2025 Adrienne Dara Hair Education

No Background Series in Shades EQ ...

No Background Series in Shades EQ ...

No Background Series in Shades EQ ...

© 2025 Adrienne Dara Hair Education

Sometimes the NB Series Looks Warm...

Sometimes the NB Series Looks Warm...

Sometimes the NB Series Looks Warm...

© 2025 Adrienne Dara Hair Education

Understanding how to fill a Copper - Subtle, yet important...

Understanding how to fill a Copper - Subtle, yet important...

Understanding how to fill a Copper - Subtle, yet important...

© 2025 Adrienne Dara Hair Education

Sandy Blonde Full Foil & Toning Breakdown...

Sandy Blonde Full Foil & Toning Breakdown...

Sandy Blonde Full Foil & Toning Breakdown...

© 2025 Adrienne Dara Hair Education

Salon Policies 101...

Salon Policies 101...

Salon Policies 101...

© 2025 Adrienne Dara Hair Education

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Love you @redkenpro thank you for all of these beautiful moments filming the YouTube series❤️

If you haven’t seen Episode 1 of 4 yet head to Redkens YouTube to catch this half hour class. We aren’t just giving you a few pointers.. we are giving you everything. Every WHY, HOW and WHEN.

Comment REDKEN below and I’ll dm you the link to the Redken YouTube series! ❤️

#adriennedarahaireducation #shadeseq #explorepage✨ #explorepage #redkenshades

Love you @redkenpro thank you for all of these beautiful moments filming the YouTube series❤️

If you haven’t seen Episode 1 of 4 yet head to Redkens YouTube to catch this half hour class. We aren’t just giving you a few pointers.. we are giving you everything. Every WHY, HOW and WHEN.

Comment REDKEN below and I’ll dm you the link to the Redken YouTube series! ❤️

#adriennedarahaireducation #shadeseq #explorepage✨ #explorepage #redkenshades

THESE 3 LOWLIGHTING HACKS HAVE SAVED ME SO MUCH ANXIETY!

Hack 1: Always add Clear to your lowlights. Clear is actually color and you need processing solution aka developer in there still. But clear will dilute the reflect colors, not the level, and help promote a softer deposit of the color.

HACK 2: When determining level. Formulate at your desired end result level. Shades eq on dry hair deposits true to level. So if you want a level 6, formulate at a 6.

HACK 3: The ends the ends the ends. Formulate the ends 1 full level lighter than your zones 1/2 formula. Why? Because the ends tend to be more porous on a blonde so level really matters here.

COMMENT “SHADESEQ” below and I will DM you the link to my upcoming 7/30 Virtual Formulation Class so you can grab your spot!

Prefer in Person Education? Join me on tour!

7/28 NYC REDKEN Exchange: Almost sold out!

8/4 Atlanta, GA: 2 tickets left

9/28 Wilmington, DE: 2 tickets left

10/13 Dallas, TX: 2 tickets left

11/10 Cleveland, OH: Over 1/2 sold out!

Link in Bio for Tickets!

#redkenambassador @redkenpro #shadeseq #explorepage✨ #explore #adriennedarahaireducation

THESE 3 LOWLIGHTING HACKS HAVE SAVED ME SO MUCH ANXIETY!

Hack 1: Always add Clear to your lowlights. Clear is actually color and you need processing solution aka developer in there still. But clear will dilute the reflect colors, not the level, and help promote a softer deposit of the color.

HACK 2: When determining level. Formulate at your desired end result level. Shades eq on dry hair deposits true to level. So if you want a level 6, formulate at a 6.

HACK 3: The ends the ends the ends. Formulate the ends 1 full level lighter than your zones 1/2 formula. Why? Because the ends tend to be more porous on a blonde so level really matters here.

COMMENT “SHADESEQ” below and I will DM you the link to my upcoming 7/30 Virtual Formulation Class so you can grab your spot!

Prefer in Person Education? Join me on tour!

7/28 NYC REDKEN Exchange: Almost sold out!

8/4 Atlanta, GA: 2 tickets left

9/28 Wilmington, DE: 2 tickets left

10/13 Dallas, TX: 2 tickets left

11/10 Cleveland, OH: Over 1/2 sold out!

Link in Bio for Tickets!

#redkenambassador @redkenpro #shadeseq #explorepage✨ #explore #adriennedarahaireducation

🚗Here are my top consultation questions and why:

1) Realistically in a 1 year period of time how often are you looking to get your hair done.
** A great opportunity to manage a clients grow out expectations. If a client only wants to come twice a year but wants a full foil, let them know both times the appt will be a full color and will be expensive. Additionally in between they will have a harsh line of demarcation as the color grows out.

2) Do you have well water or hard water at all?
** I’ve been asking this a lot lately. This helps you to manage the clients expectations as to what is possible in the appointment. Especially if you are using a 9 level lift lightener. If the client says they have either of these, I usually am doing a test strand before anything else.

3) When you wear your hair up in a ponytail do you want your hairline to be a 50/50 balance between your natural base and your dimensional blonde tone or do you want to be kapow bright blonde?
** This helps me to decide if I’m doing babylights or foilayage in the hairline. Additionally I can let them know if I am doing babylights it will not be a soft grout in the hairline… whereas it will be softer with foilayage.

🚗BONUS QUESTION!
Are you attracted to a bold face frame or a soft face frame?
** The term MONEYPIECE is deeeeadddd. Speaking with visual verbiage helps your clients to see what you see.

🚒IF YOU WANT TO SEE MORE VIDEOS LIKE THIS ON MY PAGE COMMENT BELOW “CONSULTATION”

🚒Join me on tour!

7/28 NYC REDKEN Exchange: Almost sold out!

7/30: Virtual Shades EQ class.. link in bio for tickets and go to virtual classes

8/4 Atlanta, GA: 2 tickets left

9/28 Wilmington, DE: 2 tickets left

10/13 Dallas, TX: 2 tickets left

11/10 Cleveland, OH: Over 1/2 sold out!

Link in Bio for Tickets!

#redkenambassador #adriennedarahaireducation #explorepage✨ #explore #explorerpage #shadeseq

🚗Here are my top consultation questions and why:

1) Realistically in a 1 year period of time how often are you looking to get your hair done.
** A great opportunity to manage a clients grow out expectations. If a client only wants to come twice a year but wants a full foil, let them know both times the appt will be a full color and will be expensive. Additionally in between they will have a harsh line of demarcation as the color grows out.

2) Do you have well water or hard water at all?
** I’ve been asking this a lot lately. This helps you to manage the clients expectations as to what is possible in the appointment. Especially if you are using a 9 level lift lightener. If the client says they have either of these, I usually am doing a test strand before anything else.

3) When you wear your hair up in a ponytail do you want your hairline to be a 50/50 balance between your natural base and your dimensional blonde tone or do you want to be kapow bright blonde?
** This helps me to decide if I’m doing babylights or foilayage in the hairline. Additionally I can let them know if I am doing babylights it will not be a soft grout in the hairline… whereas it will be softer with foilayage.

🚗BONUS QUESTION!
Are you attracted to a bold face frame or a soft face frame?
** The term MONEYPIECE is deeeeadddd. Speaking with visual verbiage helps your clients to see what you see.

🚒IF YOU WANT TO SEE MORE VIDEOS LIKE THIS ON MY PAGE COMMENT BELOW “CONSULTATION”

🚒Join me on tour!

7/28 NYC REDKEN Exchange: Almost sold out!

7/30: Virtual Shades EQ class.. link in bio for tickets and go to virtual classes

8/4 Atlanta, GA: 2 tickets left

9/28 Wilmington, DE: 2 tickets left

10/13 Dallas, TX: 2 tickets left

11/10 Cleveland, OH: Over 1/2 sold out!

Link in Bio for Tickets!

#redkenambassador #adriennedarahaireducation #explorepage✨ #explore #explorerpage #shadeseq

It is… What it issssss✌🏻✌🏻✌🏻✌🏻✌🏻

ANYONE else feel me on this?! ⬇️⬇�️⬇️⬇️👀

#adriennedarahaireducation #redkenshadeseq #explorepage✨ #explorepage #explore

It is… What it issssss✌🏻✌🏻✌🏻✌🏻✌🏻

ANYONE else feel me on this?! ⬇️⬇️⬇️⬇️👀

#adriennedarahaireducation #redkenshadeseq #explorepage✨ #explorepage #explore

🚒THIS HOT TIP HAS MADE FOILING A COMPLEX HAIRLINE SO MUCH EASIER!

1) Use your comb to separate out the hairline. Brush it down until all baby hairs are isolated.

2) Lay your foil. Then once foil is secured use your highlighting comb to push up with tension into the hair above the foil. Use lots of tension so the comb acts as a clip essentially.

3) Paint and enjoy!

🚒COMMENT “HAIRLINE” below and I will DM you the link to my upcoming 7/30 Virtual Formulation Class so you can grab your spot!

🚒Prefer in Person Education? Join me on tour!

7/28 NYC REDKEN Exchange: Almost sold out!

8/4 Atlanta, GA: 2 tickets left

9/28 Wilmington, DE: 2 tickets left

10/13 Dallas, TX: 2 tickets left

11/10 Cleveland, OH: Over 1/2 sold out!

Link in Bio for Tickets!

#redkenambassador #redkenshadeseq #adriennedarahaireducation #shadeseq #explorepage✨ #explorepage

🚒THIS HOT TIP HAS MADE FOILING A COMPLEX HAIRLINE SO MUCH EASIER!

1) Use your comb to separate out the hairline. Brush it down until all baby hairs are isolated.

2) Lay your foil. Then once foil is secured use your highlighting comb to push up with tension into the hair above the foil. Use lots of tension so the comb acts as a clip essentially.

3) Paint and enjoy!

🚒COMMENT “HAIRLINE” below and I will DM you the link to my upcoming 7/30 Virtual Formulation Class so you can grab your spot!

🚒Prefer in Person Education? Join me on tour!

7/28 NYC REDKEN Exchange: Almost sold out!

8/4 Atlanta, GA: 2 tickets left

9/28 Wilmington, DE: 2 tickets left

10/13 Dallas, TX: 2 tickets left

11/10 Cleveland, OH: Over 1/2 sold out!

Link in Bio for Tickets!

#redkenambassador #redkenshadeseq #adriennedarahaireducation #shadeseq #explorepage✨ #explorepage

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© 2025 Adrienne Dara Hair Education

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