Let's dive into the essence of Shades EQ. What dyes actually make up this color line? Shades EQ is made up of several dyes but the main ones of "most" of the shades are oxidative and direct dyes. It is so important to understand what these mean because they hodl the keys to help you when understanding more deeply the predicability of the shade within the line.

A member reached out with a great question. They said, "I lifted my client and the hilights were very orange/yellow. So I used 08VB to tone and it deposited with a greenish hue... why did this happen?"

I think the confusion on whether or not these two series are similar is the fact that the NB series is called Neutral Brown Blonde and the NW series is called Natural Warm. So why is this confusing? Well, I think because we know that the true natural in Shades EQ is actually the NB series. So when we think of NB we think of natural. Then when we see the name of the NW series as Natural Warm, it makes us assume that NW is just a warmer version of NB.

"What is a good fill formula for someone who wants to be a cool brunette?"

A member asked this question and I wanted to break it down!

If you are someone who does not like the 9pm text message of "Hey I want to book an appointment" then raise your hand! It can be confusing sometimes how to navigate this and especially if you are someone who uses your personal phone for your business.

A member asked... What is your rule of thumb on how much to mix? I feel like I am always over mixing and wasting product.

Pre-booking can feel intimidating sometimes for stylists to talk with their clients about. This is verbiage you can use to successfully pre-book clients.

This pricing script is great for if you are seeking to do an increase based off of the investments you've made in education over the last year.

A gray blending post to help simplify the way that you approach formulating and consulting.

Every independent stylist whether you are a booth renter or a suite owner has a legal name for their business. I recommend using that name in your script as opposed to just saying “Hi and thank you for your inquiry” This way it from the start shows the inquiring client that you are a business, and it helps to make it less personal, therefore helping you to remove your emotions from your business.

To My Valued Clients,