Here are two options of what you could say...

So here is the thing… it's not about THE SERIES and more about REFLECT of the SERIES.

This is REALLY what I do and I recommend you do this as well:

You’ve been discounting for years to your OG clients .. and you’ve done price increases but have never raised their prices … so now years later you want to charge them your regular prices, but that would mean a price increase of $100+ to their ticket… because they are so behind…. Catch my drift? Sound familiar? Stressed out just reading this?

WHAT YOU COULD POST ON INSTAGRAM:

So what do you do if your client comes in… and they are a corrective color… they are naturally a level 4. They have patchy and uneven level 6 and level 7 throughout. It is clear that the previous color service they received there was a lack of proper saturation from the foils and therefore when the hair was toned it deposited unevenly. Their inspiration photo is lucky very warm. They want to be a level 6 copper with level 8 golden copper throughout.

Question: “Today I took a client from a grown out bleach out to a copper red.. I filled with 9AA & a little 7CC.. and that looked good after but when I did her all over gloss I feel like her ends didn’t take on any of the color and they stayed looking like more like the fill color .. I did 7CC 5CC 7CB and orange kicker. Should I have used a different formula for her ends?”

The WG series in shades eq is my opinion is an absolute MUST in your color room or backbar. Why? Well the WG series is amazing for golden blondes, enhancing a red head copper or strawberry blonde.

So let's break down some of the reds in shades eq! The MOST important thing to understand about the reds in shades is those which live within the NO BACKGROUND family and those that live in the BROWN TO TAN BACKGROUND family.

LETS BREAK DOWN WHY THIS IS AN INCREDIBLE SERIES AND LEVEL TO ADD INTO YOUR BLONDE FORMULATIONS.

What are my thoughts on waivers for refunds, deposits and color services!

Well let’s begin by talking about WHY FILLING is important and WHAT the purpose of FILLING is. Its job is to restore or “fill” the missing pigment from the hair. So for example, if you have ever tried to make a blonde a brunette and it turned out muddy… it’s because you skipped the oh so important and necessary step of filling.

Member Question: "I DID 09GB AND 09GI WITH CLEAR (000) AND MY CLIENT SAID IT WAS TOO ASHY. I LIFTED HER TO A LEVEL 9."

BACKGROUND: Brown to Tan

Background: Brown to Tan

The reflect color of the G series is yellow. With one reflect color that is warm, this tells us the G series is WARM WARM WARM in its deposit. But think of it this way, yellow is pale, light, not an overly intense color. The series imparts soft golden tones onto the hair, so again, you don’t have to worry about it overly depositing because the deposit as a whole is so delicate and light.

IMPORTANT THINGS TO KNOW:

So let's start by breaking down the NW series. Then I will dive into why it is a beautiful addition to a winter blonde or more neutral blonde formula.

Violet is the primary deposit in the reflect, gold is the secondary. Have you ever used the VG series thinking it would be warmer and found it to be more violet than you expected? That is because the VIOLET is the primary depositing color AKA the STRONGEST depositing color. The secondary, GOLD has the job of controlling as much as it can of the violet from not being too strong. Now, this doesn’t mean you can just ball out on VG and use it without Clear or without considering

This series has a blue/violet reflect. The N series is double COOL in its deposit. As discussed earlier in this book, the misconception is that the N series is the true natural in Shades EQ, when in fact it is the NB series that is the TRUE NATURAL. The N series as a whole deposits cool and very sheer. So if you have ever used just a straight N series on a clients roots and felt like it didn’t really do anything, that is because there is no warmth in the N series.