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Sun, Nov 10


Power Plant Productions


In this three hour evening event, attendees will be taken through an in depth look into the HOW and WHY when it comes to formulating, toning & placement. This is bite sized education, in a crash course format, to blow your mind when it comes to simplified formulating with Redken products.

HAIR COLOR CELEBRATION: An educational evening soiree  EARLY BIRD PRICING!
HAIR COLOR CELEBRATION: An educational evening soiree  EARLY BIRD PRICING!

Time & Location

Nov 10, 2024, 5:30 PM – 8:30 PM EST

Power Plant Productions, 230 N 2nd St #3a, Philadelphia, PA 19106, USA

About The Event

Join us on November 10th for a unique educational event brought to you by Adrienne Dara x Redken!

Hey there my hairstylist friends! I am beyond excited to be hosting this event with Redken. This event is not only to feed you incredible education, but it is also to bring stylists around the country/globe together! Meet your fellow stylists, gain meaningful relationships, and most of all LEARN real education that you can immediatly bring back to your salons.

This event is 3 hours in length. Two hours of marathon style education and one hour as a cocktail party/Q&A to mingle, ask questions and truly enjoy yourselves... you deserve this!

So what are you going to be learning? 

* Think of this as bite sized education so that you can take major bullet points of knowledge back to your chair. 

*The goal is that you leave feeling clear minded when it comes to toning, lowlighting, filling and gray coverage/blending formulations! 

*AND of couuuuurse we will be talking about Redken Shades EQ doing an in-depth breakdown of some of the MOST IMPORTANT Shades eq series; when to use them, why to use them, how to use them

*In this express class you will be learning a WEALTH of information to help kick your formulating anxiety to the curb! 

If you don't use Redken Shades EQ is this event for you? OMG YES! While we will be discussing Redken color lines, we will be taking you through various placements that can be applied to multiple lines. There are SO MANY takeaways for both those who use Redken and those who do not! It was really important to me to make this approachable for all levels of stylists alike as well!

5:30pm: Doors open, 1 hour meet and greet/cocktail party prior to class. Wine/Beer/Non Alcoholic beverages provided for all attendees.

6:30pm: Class begins

8:30pm: Event ends, all attendees will leave with a swag bag full of amazing products! There will also be additional giveaways!

AND THE MOST EXCITING! Redken, Salon Centric and Framar will be partnering with us for the class supplying INCREDIBLE swag bags valued at $400!! With additional prizes and giveaways valued up to $1000!


If you are coming from out of town we recommend:

Kimpton Hotel Palomar Philadelphia

Sofitel Hotel Philadelphia

Philadelphia Marriott Old City 

Hilton Philadelphia at Penns Landing 


However you want! But it sure would be fun to dress up for a night out! 


Class tickets sales are final & non-refundable. Should you be unable to attend the class, your ticket is transferable to any other class in 2024 or can be exchanged for an 10 month membership to Adrienne's online education program, The Lightening Library & The Lightening Library Lab. 


  • Hair Color Celebration 11/10

    Adrienne Dara Hair Education x Redken

    +$7.50 service fee



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