The third installment of the "With Intention" series has arrived! This book is a deep dive into not only the science behind Shades EQ, but additionally the MUST KNOWS of Redken permanent colors.  
 
This book will cover Shades EQ science, Creating both vibrant and natural reds with Color Fusion, Rich Brunettes with Color Gel Oils, Lowlighting, Filling, Utilizing Color Gel Oils Clear for lightening services, Gray Coverage and Gray Blending.  This book is a continuation of Toning with Intention and Blonding with Intention and dives into the complexity of these lines and applications. This book will help readers better understand:
 
- How to understand what series to choose for a lowlight on a porous blonde.
- How to formulate effectively with Color Gel Oils.
- How to formulate with Color Fusion.
- Multiple Problem & Solution scenarios which will take you through full color services and how to map out a color plan. 
- Gray coverage with brunettes and red heads. Gray blending with Blondes. 
 
* THIS IS NOT A SIMPLE PICTURE AND FORMULA BOOK. You will walk away with a CLEAR and simplified understanding of formulation. Every scenario presented in the book provides clear photos along with complete deep dives into those individual situations and how to approach them. 
 
BONUS! This book also includes the hard to find SHADES EQ CHART! Now you can make formulating easier and visually have the full chart in front of you. We have partnered with Redken to ensure this chart is 100% up to date with the latest Shades EQ series.  
 
HOW DOES THIS BOOK STAND APART FROM TONING WITH INTENTION and BLONDING WITH INTENTION?
- Toning with Intention is a complete deep dive into Shades EQ Gloss. Blonding with Intention is a complete deep dive into FOIL PLACEMENT AND TONING PLACEMENT. This book is for the science lovers out there who want to understand what makes up Shades EQ and why some permanent lines may deposit darker than others.  If you have ever walked into the color room and felt like you were just guessing, or using the same old formulas you always use.... then THIS BOOK IS FOR YOU!  It's time to eliminate your confusion and introduce you to complete formulation freedom. It is time for you to start FORMULATING WITH INTENTION!  
 
** BOOK POLICY: All purchases are final sale. We do not offer any refunds, returns or exchanges of any kind.