The third installment of the With Intention series.
 
This deep dive breaks down the science of Shades EQ and the essentials of Redken permanent color, including Color Fusion and Color Gels Oils.
 
Inside, you’ll learn formulation for reds, brunettes, gray coverage/blending, lowlighting, filling, and using clear for lightening services—plus real-world problem-solving and full color mapping strategies.
 
This is not a formula-and-picture book. It’s built to give you clear, simplified understanding with real scenarios, visuals, and step-by-step breakdowns.
 
Bonus: Includes the hard-to-find, up-to-date Shades EQ Chart, created in partnership with Redken.
 
If you’ve ever felt like you were guessing in the color room—this is where that ends. It’s time to formulate with intention.
 
All purchases are final sale.