In Everything You Need to Know, Adrienne Dara speaks directly to independent stylists, suite owners, booth renters, and salon owners with real-world guidance to strengthen and simplify your business.
 
Inside, you’ll find tools to help you confidently handle client intake, use effective scripts, communicate price changes, and navigate difficult client situations with ease.
 
This is the go-to guide for stylists ready to refine—or completely reset—their independent business. As the industry evolves, it’s time for your business to evolve too.
 
Includes: 
 
Price increase scripts
Step-by-step client intake process
How to book the right clients (and say no when needed)
Essential salon policies + how to phrase them
How to enforce policies (late arrivals, cancellations, etc.)
How to overcome pricing fear and stand fully in your value
 
All purchases are final sale.